Just like any other business these days, MLB is going to have to fight for every entertainment dollar they can. To facilitate the fight, the commissioner, Bud Selig, announced an initiative pointing to MLB.com to where a bunch of special promotions will be listed for each team. While the Fan is usually skeptical of anything Selig does, after reading it through, the initiative makes good business sense.
Selig, who looks like Bill Gates, is rightly concerned about attendance. And this is a correct step to create special programs that make it affordable for a family to attend a game and have a good time. Many of the events listed look like a lot of fun and offer great prices on either special nights or for special occasions. The Fan took note of some of the comments the piece generated, and recognized a whole lot of jaded people out there.
Some mentioned that scalpers can get a hold of those special seat prices and make even more money than they normally make. One thing the Fan learned in business a long time ago is that you can't make policy based on what a few bad eggs might do. Sure, this may happen a time or two. But if hundreds of struggling families can be together and share an American tradition, that's a good thing.
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